Strategy
“To accomplish great things we must first dream, then visualize, then plan... believe... act!”
— Alfred A. Montapert, Author
Marketing Plans
Outlining the goals, action steps, and activities involved in accomplishing specific business/marketing objectives within a set timeframe.
Vanco Research Paper: Conducted the first national faith-based consumer giving research report in 2015 and a follow-up report in 2017.
See how we are planning to launch the report in 2017.
ISGN Marketing Communications Team Strategy: Defined vision, mission, roles, and responsibilities for an international team and provided plans and tools to help us achieve goals.
Product Launch & Promotion
Relating product capabilities to market needs, defining clear positioning and messaging, creating sales enablement tools, and setting clear goals and responsibilities for launch and beyond.
ISGN Catapult: Partnered with multiple departments and company leaders to launch a new mortgage origination product offering comprehensive functionality from point of sale to closing and delivery of loans to the secondary market.
Checkout our launch plan.
See how we enabled sales with a comprehensive product presentation.
Vanco Sidekick: Acquired a new electronic giving option for the faith-based market that makes it easy to collect small amount credit card gifts and payments.
See our plans to support product acquisition during and post launch.
Campaign Testing & Analysis
Testing multiple items, including price, offer, copy, or format to learn as much as possible and determine the direction of future campaigns.
CAN Capital Creative Test: Executed 90-day direct mail creative test resulting in new control piece that achieved 2x app rate.
Marketing Personas
Creating semi-fictional representations of your ideal customers to make it easier to tailor content to their specific needs, behaviors, and concerns.
Vanco's Marketing Personas: Click through images below to meet the personas or download here.
There's More!
If you would like to see additional examples of my work, get in touch with me.