Results

"There are no secrets to success. It is the result of preparation, hard work, and learning from failure.”

Increased email open rates 2.6x and click rates 6.2x through database analytics and A/B testing
Managed content strategy that produced need-based content with submissions rates as high as 53%
Executed 90-day direct mail creative test resulting in new control that achieved 2x app rate
Developed a thought leadership, online content site, and increased subscribers by 18%, contributors by 27%, and won a media creative award with official media launch
Developed a multichannel content program to improve customer life cycle value and achieve 65% renewal rate
Developed sales enablement tools and print and digital collateral for over 20 service offerings
Generated $2.0M ROI through CRM and digital marketing strategies for top-producing loan banker
Produced over 500% ROI through targeting tools that aligned efforts with highest potential leads
Conducted the first national faith-based consumer giving research report of over 1,000 churchgoers in 2015 and a follow-up report in 2017