I'm an established marketing leader who is passionate about making a difference. I use my drive for creativity and analytical nature to deliver strategic solutions that enhance brand value and increase business growth. With 20 years of experience, I possess in-depth knowledge of all marketing functions, including branding, communications, product, and digital marketing. My concentration has been in business-to-business marketing where I have supported various organizations within the Fin-Tech, Healthcare, and Professional Services industries.
Creating brand identities that differentiate companies and products from competitors, establish a strong reputation among buyers, and increase customer loyalty.
Building strategies that define the right mix of marketing approaches, deliver personalized messages to target segments, and use data to constantly improve effectiveness.
Producing valuable, relevant content distributed through multiple platforms and touchpoints to create demand, generate and nurture leads, and ultimately drive sales.
1) Intellectual Creativity – a powerful combination of creativity and analysis
2) Collaborative Leader – strengthening companies through teamwork
3) Master of Business Administration – ability to understand all aspects of business